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UX Club
Creating cohesive branding, posters, and visuals to establish a strong visual identity and promote events effectively.
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Tools
Figma, FigJam, Illustrator
Tools
Figma, FigJam, Illustrator
Timeline
Jan - Feb 2025
Timeline
Jan - Feb 2025
Role
Visual & UX Designer, Product Lead
Role
Visual & UX Designer, Product Lead
Tools
Figma, FigJam, Illustrator
Tools
Figma, FigJam, Illustrator
Tools
Figma, FigJam, Illustrator
Timeline
Jan - Feb 2025
Timeline
Jan - Feb 2025
Timeline
Jan - Feb 2025
Role
Visual & UX Designer, Product Lead
Role
Visual & UX Designer, Product Lead
Role
Visual & UX Designer, Product Lead
85%
of fashion shoppers rely on visual platforms for style inspiration.
70%
of online shoppers are more likely to purchase brands they discover through curated recommendations.
Finding healthy and convenient snack options that align with one's dietary preferences can be a challenge in today's fast-paced lifestyle. Many individuals struggle to navigate the overwhelming array of snack choices available, often resorting to unhealthy options due to limited time and information. Existing snack subscription services often lack personalization, leaving consumers with limited control over the snacks they receive and hindering their ability to maintain a balanced and nourishing diet.
Finding healthy and convenient snack options that align with one's dietary preferences can be a challenge in today's fast-paced lifestyle. Many individuals struggle to navigate the overwhelming array of snack choices available, often resorting to unhealthy options due to limited time and information. Existing snack subscription services often lack personalization, leaving consumers with limited control over the snacks they receive and hindering their ability to maintain a balanced and nourishing diet.
Finding healthy and convenient snack options that align with one's dietary preferences can be a challenge in today's fast-paced lifestyle. Many individuals struggle to navigate the overwhelming array of snack choices available, often resorting to unhealthy options due to limited time and information. Existing snack subscription services often lack personalization, leaving consumers with limited control over the snacks they receive and hindering their ability to maintain a balanced and nourishing diet.
Finding healthy and convenient snack options that align with one's dietary preferences can be a challenge in today's fast-paced lifestyle. Many individuals struggle to navigate the overwhelming array of snack choices available, often resorting to unhealthy options due to limited time and information. Existing snack subscription services often lack personalization, leaving consumers with limited control over the snacks they receive and hindering their ability to maintain a balanced and nourishing diet.
Problem
Problem
Problem
85%
85%
85%
of fashion shoppers rely on visual platforms for style inspiration
of fashion shoppers rely on visual platforms for style inspiration
70%
70%
70%
of online shoppers are more likely to purchase brands they discover through curated recommendations.
of online shoppers are more likely to purchase brands they discover through curated recommendations.
90%
90%
90%
90%
of new brands failing within the first five years due to lack of visibility and customer engagement.
of new brands failing within the first five years due to lack of visibility and customer engagement.
of new brands failing within the first five years due to lack of visibility and customer engagement.
How might we enhance independent designers' visibility to help them connect with the right audience and grow brand presence?
How might we enhance independent designers' visibility to help them connect with the right audience and grow brand presence?
How might we enhance independent designers' visibility to help them connect with the right audience and grow brand presence?
How might we enhance independent designers' visibility to help them connect with the right audience and grow brand presence?
Central Question
Central Question
Central Question
Lume is a mobile app designed to help independent designers gain visibility through curated personalized explore pages and seamless mood board creation directly from their recommendations.
Lume is a mobile app designed to help independent designers gain visibility through curated personalized explore pages and seamless mood board creation directly from their recommendations.
Lume is a mobile app designed to help independent designers gain visibility through curated personalized explore pages and seamless mood board creation directly from their recommendations.
Lume is a mobile app designed to help independent designers gain visibility through curated personalized explore pages and seamless mood board creation directly from their recommendations.
Solution
Solution
Solution
A solution bridging inspiration and purchase, Lume addresses key challenges in the independent fashion space: limited discoverability, algorithm-driven barriers, and a lack of organic customer engagement. By enabling users to explore, save, and share designer pieces, Lume enhances brand exposure and fosters a community-driven fashion ecosystem.
A solution bridging inspiration and purchase, Lume addresses key challenges in the independent fashion space: limited discoverability, algorithm-driven barriers, and a lack of organic customer engagement. By enabling users to explore, save, and share designer pieces, Lume enhances brand exposure and fosters a community-driven fashion ecosystem.
A solution bridging inspiration and purchase, Lume addresses key challenges in the independent fashion space: limited discoverability, algorithm-driven barriers, and a lack of organic customer engagement. By enabling users to explore, save, and share designer pieces, Lume enhances brand exposure and fosters a community-driven fashion ecosystem.
A solution bridging inspiration and purchase, Lume addresses key challenges in the independent fashion space: limited discoverability, algorithm-driven barriers, and a lack of organic customer engagement. By enabling users to explore, save, and share designer pieces, Lume enhances brand exposure and fosters a community-driven fashion ecosystem.
Research Methods
Research Methods
Research Methods
Competitive SWOT Analysis
Competitive SWOT Analysis
Competitive SWOT Analysis
To gain a clearer understanding of existing platforms and their key features, I conducted a SWOT analysis on five major marketplaces.
To gain a clearer understanding of existing platforms and their key features, I conducted a SWOT analysis on five major marketplaces.
To gain a clearer understanding of existing platforms and their key features, I conducted a SWOT analysis on five major marketplaces.
To gain a clearer understanding of existing platforms and their key features, I conducted a SWOT analysis on five major marketplaces.
User Interview
User Interview
User Interview
Through this process, seven distinct themes emerged from my user research: desire, current likes, promotion & marketing, feedback & engagement, commission, customization. These insights inform how Lume can better support independent designers in managing their brands and growing their businesses.
Through this process, seven distinct themes emerged from my user research: desire, current likes, promotion & marketing, feedback & engagement, commission, customization. These insights inform how Lume can better support independent designers in managing their brands and growing their businesses.
Through this process, seven distinct themes emerged from my user research: desire, current likes, promotion & marketing, feedback & engagement, commission, customization. These insights inform how Lume can better support independent designers in managing their brands and growing their businesses.
Participants represented a diverse range of design aesthetics, sales volumes, and experience with existing online market-places, providing valuable insights into their needs, challenges, and business strategies.
Participants represented a diverse range of design aesthetics, sales volumes, and experience with existing online market-places, providing valuable insights into their needs, challenges, and business strategies.
Participants represented a diverse range of design aesthetics, sales volumes, and experience with existing online market-places, providing valuable insights into their needs, challenges, and business strategies.
Participants represented a diverse range of design aesthetics, sales volumes, and experience with existing online market-places, providing valuable insights into their needs, challenges, and business strategies.
We conducted interviews with five independent designers at varying levels of brand establishment.
We conducted interviews with five independent designers at varying levels of brand establishment.
We conducted interviews with five independent designers at varying levels of brand establishment.
We conducted interviews with five independent designers at varying levels of brand establishment.
To organize the data collected during my research, we created several artifacts, including an affinity map, HMW’s, and POV statements. This structured approach allowed me to identify key user pain points and refine potential features that directly address designers' needs.
To organize the data collected during my research, we created several artifacts, including an affinity map, HMW’s, and POV statements.
To organize the data collected during my research, we created several artifacts, including an affinity map, HMW’s, and POV statements.
Through this process, seven distinct themes emerged from my user research: desire, current likes, promotion & marketing, feedback & engagement, commission, customization. These insights inform how Lume can better support independent designers in managing their brands and growing their businesses.
To organize the data collected during my research, we created several artifacts, including an affinity map, HMW’s, and POV statements.
Primary Persona
Secondary Persona
Primary Persona
Primary Persona
Primary Persona
Secondary Persona
Secondary Persona
Secondary Persona
01
A Snackify box filled with an assortment of personalized healthy snacks, curated to match individual dietary preferences.
02
A satisfied customer enjoys a delicious and nourishing snack from their Snackify subscription, knowing it aligns perfectly with their dietary needs.
03
Snackify's advanced algorithm ensures that each personalized snack box is thoughtfully curated, offering a delightful and nutritious snacking experience.
see also
