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Lume
Lume
Lume
Lume
Lume is an app designed to help independent designers gain visibility in a saturated market
Lume is an app designed to help independent designers gain visibility in a saturated market
Lume is an app designed to help independent designers gain visibility in a saturated market
Lume is an app designed to help independent designers gain visibility in a saturated market
Tools
Figma, FigJam, Illustrator
Tools
Figma, FigJam, Illustrator
Timeline
Jan - Feb 2025
Timeline
Jan - Feb 2025
Role
Visual & UX Designer, Product Lead
Role
Visual & UX Designer, Product Lead
Tools
Figma, FigJam, Illustrator
Tools
Figma, FigJam, Illustrator
Tools
Figma, FigJam, Illustrator
Timeline
Jan - Feb 2025
Timeline
Jan - Feb 2025
Timeline
Jan - Feb 2025
Role
Visual & UX Designer, Product Lead
Role
Visual & UX Designer, Product Lead
Role
Visual & UX Designer, Product Lead
85%
of fashion shoppers rely on visual platforms for style inspiration.
70%
of online shoppers are more likely to purchase brands they discover through curated recommendations.
Independent designers struggle to gain visibility in a saturated market.
Independent designers struggle to gain visibility in a saturated market.
Independent designers struggle to gain visibility in a saturated market.
Independent designers struggle to gain visibility in a saturated market.
Problem
Problem
Problem
85%
85%
85%
of fashion shoppers rely on visual platforms for style inspiration
of fashion shoppers rely on visual platforms for style inspiration
70%
70%
70%
of online shoppers are more likely to purchase brands they discover through curated recommendations.
of online shoppers are more likely to purchase brands they discover through curated recommendations.
90%
90%
90%
90%
of new brands failing within the first five years due to lack of visibility and customer engagement.
of new brands failing within the first five years due to lack of visibility and customer engagement.
of new brands failing within the first five years due to lack of visibility and customer engagement.
How might we enhance independent designers' visibility to help them connect with the right audience and grow brand presence?
How might we enhance independent designers' visibility to help them connect with the right audience and grow brand presence?
How might we enhance independent designers' visibility to help them connect with the right audience and grow brand presence?
How might we enhance independent designers' visibility to help them connect with the right audience and grow brand presence?
Central Question
Central Question
Central Question
Lume is a mobile app designed to help independent designers gain visibility through curated personalized explore pages and seamless mood board creation directly from their recommendations.
Lume is a mobile app designed to help independent designers gain visibility through curated personalized explore pages and seamless mood board creation directly from their recommendations.
Lume is a mobile app designed to help independent designers gain visibility through curated personalized explore pages and seamless mood board creation directly from their recommendations.
Lume is a mobile app designed to help independent designers gain visibility through curated personalized explore pages and seamless mood board creation directly from their recommendations.
Solution
Solution
Solution
A solution bridging inspiration and purchase, Lume addresses key challenges in the independent fashion space: limited discoverability, algorithm-driven barriers, and a lack of organic customer engagement. By enabling users to explore, save, and share designer pieces, Lume enhances brand exposure and fosters a community-driven fashion ecosystem.
A solution bridging inspiration and purchase, Lume addresses key challenges in the independent fashion space: limited discoverability, algorithm-driven barriers, and a lack of organic customer engagement. By enabling users to explore, save, and share designer pieces, Lume enhances brand exposure and fosters a community-driven fashion ecosystem.
A solution bridging inspiration and purchase, Lume addresses key challenges in the independent fashion space: limited discoverability, algorithm-driven barriers, and a lack of organic customer engagement. By enabling users to explore, save, and share designer pieces, Lume enhances brand exposure and fosters a community-driven fashion ecosystem.
A solution bridging inspiration and purchase, Lume addresses key challenges in the independent fashion space: limited discoverability, algorithm-driven barriers, and a lack of organic customer engagement. By enabling users to explore, save, and share designer pieces, Lume enhances brand exposure and fosters a community-driven fashion ecosystem.
Research Methods
Research Methods
Research Methods
Competitive SWOT Analysis
Competitive SWOT Analysis
Competitive SWOT Analysis
To gain a clearer understanding of existing platforms and their key features, I conducted a SWOT analysis on five major marketplaces.
To gain a clearer understanding of existing platforms and their key features, I conducted a SWOT analysis on five major marketplaces.
To gain a clearer understanding of existing platforms and their key features, I conducted a SWOT analysis on five major marketplaces.
To gain a clearer understanding of existing platforms and their key features, I conducted a SWOT analysis on five major marketplaces.
User Interview
User Interview
User Interview
Through this process, seven distinct themes emerged from my user research: desire, current likes, promotion & marketing, feedback & engagement, commission, customization. These insights inform how Lume can better support independent designers in managing their brands and growing their businesses.
Through this process, seven distinct themes emerged from my user research: desire, current likes, promotion & marketing, feedback & engagement, commission, customization. These insights inform how Lume can better support independent designers in managing their brands and growing their businesses.
Through this process, seven distinct themes emerged from my user research: desire, current likes, promotion & marketing, feedback & engagement, commission, customization. These insights inform how Lume can better support independent designers in managing their brands and growing their businesses.
Participants represented a diverse range of design aesthetics, sales volumes, and experience with existing online market-places, providing valuable insights into their needs, challenges, and business strategies.
Participants represented a diverse range of design aesthetics, sales volumes, and experience with existing online market-places, providing valuable insights into their needs, challenges, and business strategies.
Participants represented a diverse range of design aesthetics, sales volumes, and experience with existing online market-places, providing valuable insights into their needs, challenges, and business strategies.
Participants represented a diverse range of design aesthetics, sales volumes, and experience with existing online market-places, providing valuable insights into their needs, challenges, and business strategies.
We conducted interviews with five independent designers at varying levels of brand establishment.
We conducted interviews with five independent designers at varying levels of brand establishment.
We conducted interviews with five independent designers at varying levels of brand establishment.
We conducted interviews with five independent designers at varying levels of brand establishment.
To organize the data collected during my research, we created several artifacts, including an affinity map, HMW’s, and POV statements. This structured approach allowed me to identify key user pain points and refine potential features that directly address designers' needs.
To organize the data collected during my research, we created several artifacts, including an affinity map, HMW’s, and POV statements.
To organize the data collected during my research, we created several artifacts, including an affinity map, HMW’s, and POV statements.
Through this process, seven distinct themes emerged from my user research: desire, current likes, promotion & marketing, feedback & engagement, commission, customization. These insights inform how Lume can better support independent designers in managing their brands and growing their businesses.
To organize the data collected during my research, we created several artifacts, including an affinity map, HMW’s, and POV statements.
Primary Persona
Primary Persona
Secondary Persona
Secondary Persona
Primary Persona
Primary Persona
Primary Persona
Primary Persona
Primary Persona
Primary Persona
Secondary Persona
Secondary Persona
Secondary Persona
Marketing Challenges
Independent designers struggle with visibility without paid ads
Time-Consuming Operations
Order management and customer service take time from designing
Marketing Challenges
Independent designers struggle with visibility without paid ads
Time-Consuming Operations
Order management and customer service take time from designing
Marketing Challenges
Independent designers struggle with visibility without paid ads
Time-Consuming Operations
Order management and customer service take time from designing
Marketing Challenges
Independent designers struggle with visibility without paid ads
Time-Consuming Operations
Order management and customer service take time from designing
Research Insights
Research Insights
Research Insights
Key Pain Points and Challenges
Key Pain Points and Challenges
Key Pain Points and Challenges
Automated Business Tools
Order tracking, inventory syncing, and customer communication to reduce manual work.
Cost-Effective Visbility Features
SEO tools, curated collections, and organic discovery mechanism
Flexiable Customization
More control over store layout, branding, and product presentation
Automated Business Tools
Order tracking, inventory syncing, and customer communication to reduce manual work.
Cost-Effective Visbility Features
SEO tools, curated collections, and organic discovery mechanism
Flexiable Customization
More control over store layout, branding, and product presentation
Automated Business Tools
Order tracking, inventory syncing, and customer communication to reduce manual work.
Cost-Effective Visbility Features
SEO tools, curated collections, and organic discovery mechanism
Flexiable Customization
More control over store layout, branding, and product presentation
Automated Business Tools
Order tracking, inventory syncing, and customer communication to reduce manual work.
Cost-Effective Visbility Features
SEO tools, curated collections, and organic discovery mechanism
Flexiable Customization
More control over store layout, branding, and product presentation
User Needs and Priorities
User Needs and Priorities
User Needs and Priorities
High Fees & Profit Margins
Balancing platform costs with competitive pricing is difficult
Logistics Complexity
Managing shipping and production across sizes and variants is inefficient
High Fees & Profit Margins
Balancing platform costs with competitive pricing is difficult
Logistics Complexity
Managing shipping and production across sizes and variants is inefficient
High Fees & Profit Margins
Balancing platform costs with competitive pricing is difficult
Logistics Complexity
Managing shipping and production across sizes and variants is inefficient
High Fees & Profit Margins
Balancing platform costs with competitive pricing is difficult
Logistics Complexity
Managing shipping and production across sizes and variants is inefficient
Automate Business Operations
Offer inventory sync tools for real-time stock updates.
Optimize Fulfillment & Shipping
Partner with on-demand production & shipping services for streamlined logistics.
Enhance Discoverability
Introduce curated collections and personalized recommendations to boost organic reach.
Branding and Store Customization
Allow custom branding options for designers to differentiate their stores.
Enhance Discoverability
Introduce curated collections and personalized recommendations to boost organic reach.
Branding and Store Customization
Allow custom branding options for designers to differentiate their stores.
Enhance Discoverability
Introduce curated collections and personalized recommendations to boost organic reach.
Branding and Store Customization
Allow custom branding options for designers to differentiate their stores.
Enhance Discoverability
Introduce curated collections and personalized recommendations to boost organic reach.
Branding and Store Customization
Allow custom branding options for designers to differentiate their stores.
Opportunities for Lume
Opportunities for Lume
Opportunities for Lume
Automate Business Operations
Offer inventory sync tools for real-time stock updates.
Optimize Fulfillment & Shipping
Partner with on-demand production & shipping services for streamlined logistics.
Automate Business Operations
Offer inventory sync tools for real-time stock updates.
Optimize Fulfillment & Shipping
Partner with on-demand production & shipping services for streamlined logistics.
Automate Business Operations
Offer inventory sync tools for real-time stock updates.
Optimize Fulfillment & Shipping
Partner with on-demand production & shipping services for streamlined logistics.
User Flow
User Flow
User Flow
User Flow
Low Fidelity Wireframing
Key low-fi frames for discover and mooboard selection
Low Fidelity Wireframing
Key low-fi frames for discover and mooboard selection
Low Fidelity Wireframing
Key low-fi frames for discover and mooboard selection
Low Fidelity Wireframing
Key low-fi frames for discover and mooboard selection
UI Design
UI Design
UI Design
Components Library
Components Library
High Fidelity Wireframing
High Fidelity Wireframing
High Fidelity Wireframing
High Fidelity Wireframing
Next Steps
Refining Features and Expanding Community Engagement
Moving forward, I want to refine Lume’s features to better serve independent fashion designers. This includes enhancing customization options for storefronts, improving analytics tools to provide deeper insights, and integrating more accessibility features to make the platform inclusive for all users. Additionally, I want to focus on building a stronger sense of community within Lume by incorporating networking opportunities, mentorship programs, and collaborations with industry professionals. By continuously iterating based on designer feedback, Lume can evolve into not just a selling platform, but a space where independent fashion brands can grow, connect, and thrive.
Next Steps
Refining Features and Expanding Community Engagement
Moving forward, I want to refine Lume’s features to better serve independent fashion designers. This includes enhancing customization options for storefronts, improving analytics tools to provide deeper insights, and integrating more accessibility features to make the platform inclusive for all users. Additionally, I want to focus on building a stronger sense of community within Lume by incorporating networking opportunities, mentorship programs, and collaborations with industry professionals. By continuously iterating based on designer feedback, Lume can evolve into not just a selling platform, but a space where independent fashion brands can grow, connect, and thrive.
Next Steps
Refining Features and Expanding Community Engagement
Moving forward, I want to refine Lume’s features to better serve independent fashion designers. This includes enhancing customization options for storefronts, improving analytics tools to provide deeper insights, and integrating more accessibility features to make the platform inclusive for all users. Additionally, I want to focus on building a stronger sense of community within Lume by incorporating networking opportunities, mentorship programs, and collaborations with industry professionals. By continuously iterating based on designer feedback, Lume can evolve into not just a selling platform, but a space where independent fashion brands can grow, connect, and thrive.
Next Steps
Refining Features and Expanding Community Engagement
Moving forward, I want to refine Lume’s features to better serve independent fashion designers. This includes enhancing customization options for storefronts, improving analytics tools to provide deeper insights, and integrating more accessibility features to make the platform inclusive for all users. Additionally, I want to focus on building a stronger sense of community within Lume by incorporating networking opportunities, mentorship programs, and collaborations with industry professionals. By continuously iterating based on designer feedback, Lume can evolve into not just a selling platform, but a space where independent fashion brands can grow, connect, and thrive.
Key Takeaways
Supporting All Designers is Challenging—But Fashion Needs the Focus
One of the biggest challenges in designing Lume was balancing inclusivity with specificity. I originally wanted the platform to support all types of independent designers, but I realized that trying to accommodate every creative field made the experience feel too broad and unfocused. By centering Lume around fashion designers, I was able to refine key features that truly cater to their needs—like tools for brand storytelling, inventory management, and visual merchandising. This process reinforced the importance of designing with a clear audience in mind. Focusing on fashion allows Lume to offer deeper, more meaningful support rather than being a one-size-fits-all solution.
Key Takeaways
Supporting All Designers is Challenging—But Fashion Needs the Focus
One of the biggest challenges in designing Lume was balancing inclusivity with specificity. I originally wanted the platform to support all types of independent designers, but I realized that trying to accommodate every creative field made the experience feel too broad and unfocused. By centering Lume around fashion designers, I was able to refine key features that truly cater to their needs—like tools for brand storytelling, inventory management, and visual merchandising. This process reinforced the importance of designing with a clear audience in mind. Focusing on fashion allows Lume to offer deeper, more meaningful support rather than being a one-size-fits-all solution.
Key Takeaways
Supporting All Designers is Challenging—But Fashion Needs the Focus
One of the biggest challenges in designing Lume was balancing inclusivity with specificity. I originally wanted the platform to support all types of independent designers, but I realized that trying to accommodate every creative field made the experience feel too broad and unfocused. By centering Lume around fashion designers, I was able to refine key features that truly cater to their needs—like tools for brand storytelling, inventory management, and visual merchandising. This process reinforced the importance of designing with a clear audience in mind. Focusing on fashion allows Lume to offer deeper, more meaningful support rather than being a one-size-fits-all solution.
Key Takeaways
Supporting All Designers is Challenging—But Fashion Needs the Focus
One of the biggest challenges in designing Lume was balancing inclusivity with specificity. I originally wanted the platform to support all types of independent designers, but I realized that trying to accommodate every creative field made the experience feel too broad and unfocused. By centering Lume around fashion designers, I was able to refine key features that truly cater to their needs—like tools for brand storytelling, inventory management, and visual merchandising. This process reinforced the importance of designing with a clear audience in mind. Focusing on fashion allows Lume to offer deeper, more meaningful support rather than being a one-size-fits-all solution.
Conclusion
Conclusion
Conclusion
see also
see also
see also
see also