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Hsiao
Logo and branding for Hsiao, a womenswear tailoring brand that blends traditional Taiwanese elements with modern craftsmanship.
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Tools
Figma, FigJam, Illustrator
Tools
Figma, FigJam, Illustrator
Timeline
Jan - Feb 2025
Timeline
Jan - Feb 2025
Role
Visual & UX Designer, Product Lead
Role
Visual & UX Designer, Product Lead
Tools
Figma, FigJam, Illustrator
Tools
Figma, FigJam, Illustrator
Tools
Figma, FigJam, Illustrator
Timeline
Jan - Feb 2025
Timeline
Jan - Feb 2025
Timeline
Jan - Feb 2025
Role
Visual & UX Designer, Product Lead
Role
Visual & UX Designer, Product Lead
Role
Visual & UX Designer, Product Lead
85%
of fashion shoppers rely on visual platforms for style inspiration.
70%
of online shoppers are more likely to purchase brands they discover through curated recommendations.
Pet owners with busy schedules often struggle to find reliable and trusted caregivers to meet the needs of their beloved pets. Finding a convenient and on-demand dog walking and pet sitting service can be challenging, leaving pet owners feeling anxious and guilty about leaving their pets alone for extended periods. Existing options may lack the necessary transparency and reliability, making it difficult for pet owners to find peace of mind while away from their furry companions.
Pet owners with busy schedules often struggle to find reliable and trusted caregivers to meet the needs of their beloved pets. Finding a convenient and on-demand dog walking and pet sitting service can be challenging, leaving pet owners feeling anxious and guilty about leaving their pets alone for extended periods. Existing options may lack the necessary transparency and reliability, making it difficult for pet owners to find peace of mind while away from their furry companions.
Pet owners with busy schedules often struggle to find reliable and trusted caregivers to meet the needs of their beloved pets. Finding a convenient and on-demand dog walking and pet sitting service can be challenging, leaving pet owners feeling anxious and guilty about leaving their pets alone for extended periods. Existing options may lack the necessary transparency and reliability, making it difficult for pet owners to find peace of mind while away from their furry companions.
Pet owners with busy schedules often struggle to find reliable and trusted caregivers to meet the needs of their beloved pets. Finding a convenient and on-demand dog walking and pet sitting service can be challenging, leaving pet owners feeling anxious and guilty about leaving their pets alone for extended periods. Existing options may lack the necessary transparency and reliability, making it difficult for pet owners to find peace of mind while away from their furry companions.
Problem
Problem
Problem
85%
85%
85%
of fashion shoppers rely on visual platforms for style inspiration
of fashion shoppers rely on visual platforms for style inspiration
70%
70%
70%
of online shoppers are more likely to purchase brands they discover through curated recommendations.
of online shoppers are more likely to purchase brands they discover through curated recommendations.
90%
90%
90%
90%
of new brands failing within the first five years due to lack of visibility and customer engagement.
of new brands failing within the first five years due to lack of visibility and customer engagement.
of new brands failing within the first five years due to lack of visibility and customer engagement.
How might we enhance independent designers' visibility to help them connect with the right audience and grow brand presence?
How might we enhance independent designers' visibility to help them connect with the right audience and grow brand presence?
How might we enhance independent designers' visibility to help them connect with the right audience and grow brand presence?
How might we enhance independent designers' visibility to help them connect with the right audience and grow brand presence?
Central Question
Central Question
Central Question
Lume is a mobile app designed to help independent designers gain visibility through curated personalized explore pages and seamless mood board creation directly from their recommendations.
Lume is a mobile app designed to help independent designers gain visibility through curated personalized explore pages and seamless mood board creation directly from their recommendations.
Lume is a mobile app designed to help independent designers gain visibility through curated personalized explore pages and seamless mood board creation directly from their recommendations.
Lume is a mobile app designed to help independent designers gain visibility through curated personalized explore pages and seamless mood board creation directly from their recommendations.
Solution
Solution
Solution
A solution bridging inspiration and purchase, Lume addresses key challenges in the independent fashion space: limited discoverability, algorithm-driven barriers, and a lack of organic customer engagement. By enabling users to explore, save, and share designer pieces, Lume enhances brand exposure and fosters a community-driven fashion ecosystem.
A solution bridging inspiration and purchase, Lume addresses key challenges in the independent fashion space: limited discoverability, algorithm-driven barriers, and a lack of organic customer engagement. By enabling users to explore, save, and share designer pieces, Lume enhances brand exposure and fosters a community-driven fashion ecosystem.
A solution bridging inspiration and purchase, Lume addresses key challenges in the independent fashion space: limited discoverability, algorithm-driven barriers, and a lack of organic customer engagement. By enabling users to explore, save, and share designer pieces, Lume enhances brand exposure and fosters a community-driven fashion ecosystem.
A solution bridging inspiration and purchase, Lume addresses key challenges in the independent fashion space: limited discoverability, algorithm-driven barriers, and a lack of organic customer engagement. By enabling users to explore, save, and share designer pieces, Lume enhances brand exposure and fosters a community-driven fashion ecosystem.
Research Methods
Research Methods
Research Methods
Competitive SWOT Analysis
Competitive SWOT Analysis
Competitive SWOT Analysis
To gain a clearer understanding of existing platforms and their key features, I conducted a SWOT analysis on five major marketplaces.
To gain a clearer understanding of existing platforms and their key features, I conducted a SWOT analysis on five major marketplaces.
To gain a clearer understanding of existing platforms and their key features, I conducted a SWOT analysis on five major marketplaces.
To gain a clearer understanding of existing platforms and their key features, I conducted a SWOT analysis on five major marketplaces.
User Interview
User Interview
User Interview
Through this process, seven distinct themes emerged from my user research: desire, current likes, promotion & marketing, feedback & engagement, commission, customization. These insights inform how Lume can better support independent designers in managing their brands and growing their businesses.
Through this process, seven distinct themes emerged from my user research: desire, current likes, promotion & marketing, feedback & engagement, commission, customization. These insights inform how Lume can better support independent designers in managing their brands and growing their businesses.
Through this process, seven distinct themes emerged from my user research: desire, current likes, promotion & marketing, feedback & engagement, commission, customization. These insights inform how Lume can better support independent designers in managing their brands and growing their businesses.
Participants represented a diverse range of design aesthetics, sales volumes, and experience with existing online market-places, providing valuable insights into their needs, challenges, and business strategies.
Participants represented a diverse range of design aesthetics, sales volumes, and experience with existing online market-places, providing valuable insights into their needs, challenges, and business strategies.
Participants represented a diverse range of design aesthetics, sales volumes, and experience with existing online market-places, providing valuable insights into their needs, challenges, and business strategies.
Participants represented a diverse range of design aesthetics, sales volumes, and experience with existing online market-places, providing valuable insights into their needs, challenges, and business strategies.
We conducted interviews with five independent designers at varying levels of brand establishment.
We conducted interviews with five independent designers at varying levels of brand establishment.
We conducted interviews with five independent designers at varying levels of brand establishment.
We conducted interviews with five independent designers at varying levels of brand establishment.
To organize the data collected during my research, we created several artifacts, including an affinity map, HMW’s, and POV statements. This structured approach allowed me to identify key user pain points and refine potential features that directly address designers' needs.
To organize the data collected during my research, we created several artifacts, including an affinity map, HMW’s, and POV statements.
To organize the data collected during my research, we created several artifacts, including an affinity map, HMW’s, and POV statements.
Through this process, seven distinct themes emerged from my user research: desire, current likes, promotion & marketing, feedback & engagement, commission, customization. These insights inform how Lume can better support independent designers in managing their brands and growing their businesses.
To organize the data collected during my research, we created several artifacts, including an affinity map, HMW’s, and POV statements.
Primary Persona
Secondary Persona
Primary Persona
Primary Persona
Primary Persona
Secondary Persona
Secondary Persona
Secondary Persona
01
A happy dog enjoys a leisurely walk with a trusted RoverRide caregiver, giving busy pet owners peace of mind while they attend to their responsibilities.
02
A pet owner views real-time updates and photos of their pet's activities through the RoverRide app, maintaining a sense of connection and reassurance.
03
A satisfied pet owner expresses gratitude for the reliable and trusted caregivers provided by RoverRide, ensuring their pets receive the love and care they deserve.
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