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Flow-Fi
Gatherly is a visually driven event planning app that matches hosts with venues and vendors through visual moodboards.
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Tools
Figma, FigJam, Illustrator
Tools
Figma, FigJam, Illustrator
Timeline
Jan - Feb 2025
Timeline
Jan - Feb 2025
Role
Visual & UX Designer, Product Lead
Role
Visual & UX Designer, Product Lead
Tools
Figma, FigJam, Illustrator
Tools
Figma, FigJam, Illustrator
Tools
Figma, FigJam, Illustrator
Timeline
Jan - Feb 2025
Timeline
Jan - Feb 2025
Timeline
Jan - Feb 2025
Role
Visual & UX Designer, Product Lead
Role
Visual & UX Designer, Product Lead
Role
Visual & UX Designer, Product Lead
85%
of fashion shoppers rely on visual platforms for style inspiration.
70%
of online shoppers are more likely to purchase brands they discover through curated recommendations.
Accessing clean and pure drinking water is a significant concern in today's fast-paced world. Many individuals face challenges in finding a reliable source of high-quality water. Existing bottled water options often lack transparency in their sourcing methods, leaving consumers uncertain about the purity and origin of the water they consume. Furthermore, the inconvenience of purchasing and transporting heavy water bottles adds an additional burden to individuals seeking a consistent supply of clean drinking water.
Accessing clean and pure drinking water is a significant concern in today's fast-paced world. Many individuals face challenges in finding a reliable source of high-quality water. Existing bottled water options often lack transparency in their sourcing methods, leaving consumers uncertain about the purity and origin of the water they consume. Furthermore, the inconvenience of purchasing and transporting heavy water bottles adds an additional burden to individuals seeking a consistent supply of clean drinking water.
Accessing clean and pure drinking water is a significant concern in today's fast-paced world. Many individuals face challenges in finding a reliable source of high-quality water. Existing bottled water options often lack transparency in their sourcing methods, leaving consumers uncertain about the purity and origin of the water they consume. Furthermore, the inconvenience of purchasing and transporting heavy water bottles adds an additional burden to individuals seeking a consistent supply of clean drinking water.
Accessing clean and pure drinking water is a significant concern in today's fast-paced world. Many individuals face challenges in finding a reliable source of high-quality water. Existing bottled water options often lack transparency in their sourcing methods, leaving consumers uncertain about the purity and origin of the water they consume. Furthermore, the inconvenience of purchasing and transporting heavy water bottles adds an additional burden to individuals seeking a consistent supply of clean drinking water.
Problem
Problem
Problem
85%
85%
85%
of fashion shoppers rely on visual platforms for style inspiration
of fashion shoppers rely on visual platforms for style inspiration
70%
70%
70%
of online shoppers are more likely to purchase brands they discover through curated recommendations.
of online shoppers are more likely to purchase brands they discover through curated recommendations.
90%
90%
90%
90%
of new brands failing within the first five years due to lack of visibility and customer engagement.
of new brands failing within the first five years due to lack of visibility and customer engagement.
of new brands failing within the first five years due to lack of visibility and customer engagement.
How might we enhance independent designers' visibility to help them connect with the right audience and grow brand presence?
How might we enhance independent designers' visibility to help them connect with the right audience and grow brand presence?
How might we enhance independent designers' visibility to help them connect with the right audience and grow brand presence?
How might we enhance independent designers' visibility to help them connect with the right audience and grow brand presence?
Central Question
Central Question
Central Question
Lume is a mobile app designed to help independent designers gain visibility through curated personalized explore pages and seamless mood board creation directly from their recommendations.
Lume is a mobile app designed to help independent designers gain visibility through curated personalized explore pages and seamless mood board creation directly from their recommendations.
Lume is a mobile app designed to help independent designers gain visibility through curated personalized explore pages and seamless mood board creation directly from their recommendations.
Lume is a mobile app designed to help independent designers gain visibility through curated personalized explore pages and seamless mood board creation directly from their recommendations.
Solution
Solution
Solution
A solution bridging inspiration and purchase, Lume addresses key challenges in the independent fashion space: limited discoverability, algorithm-driven barriers, and a lack of organic customer engagement. By enabling users to explore, save, and share designer pieces, Lume enhances brand exposure and fosters a community-driven fashion ecosystem.
A solution bridging inspiration and purchase, Lume addresses key challenges in the independent fashion space: limited discoverability, algorithm-driven barriers, and a lack of organic customer engagement. By enabling users to explore, save, and share designer pieces, Lume enhances brand exposure and fosters a community-driven fashion ecosystem.
A solution bridging inspiration and purchase, Lume addresses key challenges in the independent fashion space: limited discoverability, algorithm-driven barriers, and a lack of organic customer engagement. By enabling users to explore, save, and share designer pieces, Lume enhances brand exposure and fosters a community-driven fashion ecosystem.
A solution bridging inspiration and purchase, Lume addresses key challenges in the independent fashion space: limited discoverability, algorithm-driven barriers, and a lack of organic customer engagement. By enabling users to explore, save, and share designer pieces, Lume enhances brand exposure and fosters a community-driven fashion ecosystem.
Research Methods
Research Methods
Research Methods
Competitive SWOT Analysis
Competitive SWOT Analysis
Competitive SWOT Analysis
To gain a clearer understanding of existing platforms and their key features, I conducted a SWOT analysis on five major marketplaces.
To gain a clearer understanding of existing platforms and their key features, I conducted a SWOT analysis on five major marketplaces.
To gain a clearer understanding of existing platforms and their key features, I conducted a SWOT analysis on five major marketplaces.
To gain a clearer understanding of existing platforms and their key features, I conducted a SWOT analysis on five major marketplaces.
User Interview
User Interview
User Interview
Through this process, seven distinct themes emerged from my user research: desire, current likes, promotion & marketing, feedback & engagement, commission, customization. These insights inform how Lume can better support independent designers in managing their brands and growing their businesses.
Through this process, seven distinct themes emerged from my user research: desire, current likes, promotion & marketing, feedback & engagement, commission, customization. These insights inform how Lume can better support independent designers in managing their brands and growing their businesses.
Through this process, seven distinct themes emerged from my user research: desire, current likes, promotion & marketing, feedback & engagement, commission, customization. These insights inform how Lume can better support independent designers in managing their brands and growing their businesses.
Participants represented a diverse range of design aesthetics, sales volumes, and experience with existing online market-places, providing valuable insights into their needs, challenges, and business strategies.
Participants represented a diverse range of design aesthetics, sales volumes, and experience with existing online market-places, providing valuable insights into their needs, challenges, and business strategies.
Participants represented a diverse range of design aesthetics, sales volumes, and experience with existing online market-places, providing valuable insights into their needs, challenges, and business strategies.
Participants represented a diverse range of design aesthetics, sales volumes, and experience with existing online market-places, providing valuable insights into their needs, challenges, and business strategies.
We conducted interviews with five independent designers at varying levels of brand establishment.
We conducted interviews with five independent designers at varying levels of brand establishment.
We conducted interviews with five independent designers at varying levels of brand establishment.
We conducted interviews with five independent designers at varying levels of brand establishment.
To organize the data collected during my research, we created several artifacts, including an affinity map, HMW’s, and POV statements. This structured approach allowed me to identify key user pain points and refine potential features that directly address designers' needs.
To organize the data collected during my research, we created several artifacts, including an affinity map, HMW’s, and POV statements.
To organize the data collected during my research, we created several artifacts, including an affinity map, HMW’s, and POV statements.
Through this process, seven distinct themes emerged from my user research: desire, current likes, promotion & marketing, feedback & engagement, commission, customization. These insights inform how Lume can better support independent designers in managing their brands and growing their businesses.
To organize the data collected during my research, we created several artifacts, including an affinity map, HMW’s, and POV statements.
Primary Persona
Secondary Persona
Primary Persona
Primary Persona
Primary Persona
Secondary Persona
Secondary Persona
Secondary Persona
01
AquaFlow's transparent and eco-friendly packaging showcases the purity of its mountain spring water.
02
A delighted customer enjoys a glass of AquaFlow's refreshing water, knowing it comes from a pristine mountain stream.
03
AquaFlow's convenient home and office delivery service ensures that customers have access to pure mountain spring water without the hassle of carrying heavy bottles.
see also
